Why learn from your mistakes when you can benefit from your competitors’ success? Yulia Shevardenkova of SEMRush. SEMrush is an extremely versatile service with a great selection of analytical reports and tools for Organic, Paid and PLA competitive research. You can use SEMRush to generate analytics reports that allow for understanding your competitors’ strategies, utilise powerful tools to estimate keyword difficulty and cross-examine many domains all in one nicely-presented package. This versatile, competitive intelligence suite has a multitude of paid features. SEMrush is an industry favourite for both SEO and PPC insights. – As recommended by Zac Johnson, Mona Elesseily of Page Zero Media, Phillip Wendell of Click Click Media and Christi Olson founder of iSEM Consulting Potent.Īnalytics is great for looking at accurate ecommerce data related to campaigns as well as helping provide insight to building new campaigns and looking at top performing pages/products. You can track everything from organic website visits to the demographics of users who click a certain button on a Wednesday afternoon, for example. Well over 10 million websites across the world use ‘GA’ and there are hundreds of reasons why. – As recommended by Larry Kim of WordStream, Amy Bishop of Clix Marketing, Lisa Sanner of Point It and Euan Brock of Screaming Frog.Īnother Google product and another firm favourite for those in the know when it comes to PPC Google Analytics is a crucial tool. Working in the agency world, being able to quickly update ad text, make bid changes, add/remove ad text or keywords in a short period of time can help tremendously. Needing to make mass changes to an account? Wanting to implement a new AdWords feature across all your accounts to improve their performance? AdWords Editor is THE ultimate time saver and you can even carry on working when offline. Ooh so close! Number 2 in our list is the free AdWords Editor. – As recommended by Justin Freid of CMI Media, Kirk Williams of ZATO Marketing, Melissa Mackey of Gyro, Amy Bishop of Clix Marketing, Philip Wendell of Click Click Media, Aaron Levy of Elite SEM, Euan Brock of Screaming Frog and Christi Olson founder of iSEM Consulting I love it and I’m always looking for more ways to expand my Excel expertise.” – Amy Bishop of Clix Marketing. Knowing the ins and outs of Excel and fully utilising it is crucial for creating and understanding data whether you’re just starting out with PPC or you’re a fully-fledged expert (as proven by Excel claiming top spot!). You may be forgiven for thinking that there’s not a great deal it can do to help improve the efficiency of a PPC campaign… but you’d be very wrong! We’ve all used Microsoft Excel at some point in our online lives. – As recommended by Melissa Mackey of Gyro, Amy Bishop of Clix Marketing, Philip Wendell of Click Click Media, Heather Cooan of Infusionsoft, Aaron Levy of Elite SEM, Lisa Sanner of Point It, Kirk Williams of ZATO Marketing, Euan Brock of Screaming Frog and Christi Olson founder of iSEM Consulting Their answers include a wide range of free, paid and free trial option tools. In this article, I asked 21 PPC experts for the tools that they could not live without. There’s a whole bunch of management tools out there that can help with optimising your PPC campaigns but how do you know which ones are the best? However, if you’re new to the PPC game or have not optimised your campaigns to their full potential you could be throwing money away! Paid advertisements are a great way to drive targeted traffic and relevant people to a website.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |